Enterprise 2.0: Defining the Boundaries of Structure
From IRF 2007
Much of the Web 2.0 phenomenon developed because loosely structured collaborative spaces created a center in which content could be deposited, categorized, and shared. Web 2.0 companies like Flickr, YouTube, and MySpace created new spaces and people flocked to them because they enjoyed the interaction. The systems themselves became better and provided more value to everyone the more people used them.
Enterprise 2.0 starts with a center already in place, the existing processes of an enterprise. Some of these processes may be enhanced by collaboration and emergent structure. Some may be improved through use. Some may not. The challenge is how to unlock the creative and collaborative potential of employees and partners using the mechanisms of Web 2.0 without causing chaos.
The questions this discussion will seek to address are:
- How can collaboration and emergent structure and processes be encouraged?
- Is there any optimal lifecycle for harvesting and scaling processes that have been discovered through collaboration?
- How can we define boundaries between completely unstructured collaboration, partially structured collaboration, and the locked down processes of hub systems?
- How can hub systems become self-improving based on data collected in use?
- How will a population of users accept systems that are rapidly evolving?
- When will the pace of change be accepted or rejected?
The mission of this session is to gather ideas that can form the basis of a roadmap that organizations, both corporations and governments, can follow to introduce Enterprise 2.0 ideas.
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