Business Model Transformation
From IRF 2007
Enterprise 2.0 and User Driven innovation and a reliable service grid imply that businesses will be able to experiment much more cheaply with new business models. But what does this mean? Can you really run a business that is rapidly changing its processes and offers?
Now that the service grid will lower the cost of change, the question will be how to effectively use such flexibility. If you could change anything you wanted about your supporting systems what other barriers would emerge to stop forward progress. Once a model is successful does that mean it will freeze. Is business model transformation only truly important in new product areas?
The questions this discussion will seek to address are:
- How can business models be evolved rapidly without confusing customers?
- How can these experiments be performed in such a way that doesn't introduce chaos.
- When does change and flexiblity become too much of a novelty?
- Can making it easy to change business models do more harm than good?
- How do you run experiments with busienss models effectively?
- Will customers ability to accept new business models be the governing factor?
The mission of this session will be to take a sober look at how fast business models really will be able to be transformed as the cost of change drops.
