Claudia Alsdorf

From IRF 2008

Claudia Alsdorf

Claudia Alsdorf has 10-years experience in the executive management, development, licensing and commercialization of new consumer electronic products and services across the domains of the Internet, On-line Commerce Exchanges, Virtual Reality, and Wireless.

For more than five years, she has served as Founder and CEO of a global provider of 3D and online exchange products and services called echtzeit AG.

In the beginning of 2002 she joined SAP and became Vice President of Communications Development within Global Communications being responsible for the communication strategy and long-term plan development including the alignment of the communications strategy with non-corporate communication units. In this position she spent one year in the New York office of SAP, working together with the Global Marketing team.

In 2004 she became the Head of SAP Inspire, the internal venturing group of SAP worldwide. Since 2006 she is also responsible for SAP Research Communications.